Why a Straight Man Started a Cosmetics Brand
It happened at 35,000 feet.
On a flight to Dallas, I watched a woman dig through her bag for five minutes looking for her makeup brushes. When she finally found them — they were in rough shape. She did her best to clean them, but powder was going everywhere. She kept apologizing to me.
I asked if she cleans them or replaces them. She said she buys cheap ones from the dollar store — not worth cleaning, just toss them.
On another flight, I watched a different woman spend $300 on brushes mid-flight — then stress about explaining it to her husband. For her, it was either dollar store quality or breaking the bank. There was nothing in between.
That gap? That's why Kreamy Cosmetics exists.
I'm André James — flight attendant, straight male, and founder of Kreamy Cosmetics. I don't wear makeup. But I know quality, I know value, and I know women deserve professional-grade brushes without the luxury price tag.
It hasn't been easy building a beauty brand as a man. But I refuse to quit — because every woman who finds the right tools deserves to feel confident.
That's what Kreamy is built on.
— André James, Founder l
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Loving Your Lips
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When Loving myself shows..
Love yourself no matter what you are going through Kreamy Cosmetics, Enhancing Your Natural Beauty. Love Yourself, it’s the right thing to do.
