My Story | Why I Started Kreamy Cosmetics

My story is quite interesting. Many have asked me; Why I started a cosmetics business being a straight male. Well. it actually came to me on a flight to Dallas, Texas. I was sitting next to a lady, and she was looking through her bag. Of course, I didn't know what she was looking for. After approximately 5 minutes she found her makeup brushes. 

When she pulled them out of the bag, they looked very bad. She tried to clean them, but she wasn't having much luck.  She finally cleaned them enough to use (in my opinion they needed more cleaning).

She began putting on her makeup just as they announced to prepare for landing. There was powder everywhere and she kept saying, "I'm sorry sir" because the powder would get on me. 

I asked her, "Are you able clean those or do you simply replace them". She said she buys them cheap from a dollar store, so it was not worth trying to clean them, just buy more.

ANOTHER experience was on a flight I saw lady place an order for brushes online and she said, "well, just bought over $300 worth of makeup brushes and foundation and now she has to explain it to her husband". So, I asked her, was it really good to spend so much for those products and she said she would rather do that than to buy at a dollar store or Walmart.

Thats when the idea of maybe I should do some research and possibly invest or start my own cosmetics brand. But there was a problem, I didn't want anyone to think I was not a straight male simply because I was in that business. After being on social media and watching straight men become very successful in the industry, I started feeling more positive.

Also, I had to come to my senses because I use to give a woman a compliment about her flawless makeup looks. Some would say thank you and some would simply look at me sideways. But again, it was just a compliment.  

After getting over the negativity, I put a plan together and started Kreamy Cosmetics. It's not easy because I don't wear makeup. I am a straight male, so I had to have a different approach. After developing a strategy, I started seeing growth and sales. Though it is still a challenge, I won't give up. Thanks to platforms like Instagram, Facebook and TikTok, it brings me closer to my goal. 

Your support means everything because without you the customer, I can't be successful.

Thank you,

Andre James

Founder of Kreamy Cosmetics.